The text says:
“As coulrophobia (the fear of clowns) is effectively non-existent in Japan, the development team was surprised to receive negative feedback on Lola Pop’s concept art from Nintendo of America, stating that some of the employees found her appearance to be a little scary. This amused Kosuke Yabuki, who felt that he “learned a weakness of Americans” after the exchange.”
This is pure gold. Pure, lusciuos gold. And… he ain’t wrong. But *I* think she’s adorable!